Blog

Notes on making work visible.

Practical thinking on construction videography, site progress documentation and cinematic property film — written for builders, developers and agents across Melbourne and Victoria.

Strum Media crew filming a business owner in a Melbourne studio for a Facebook ad campaign
Meta Ads·Management·9 min read

Facebook Ads Management in Melbourne: What You Should Actually Get

What good management includes, the questions to ask before you hire anyone and the red flags that waste your budget.

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Aerial view of the Kia Kilmore dealership build under construction for Profect1 Group
Construction·Tenders·8 min read

Using Video to Win Construction Tenders and EOIs

Most tender submissions look the same. Here is how builders use capability and project video to stand out in tenders, EOIs and prequalification.

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Holmes Plumbing team on the scaffold of a Prahran townhouse development
Trades·Plumbing·6 min read

Your Best Work Is Behind the Walls: Content for Plumbers and Trades

On most builds the builder gets the credit. Here is how plumbers and trade businesses can show the work they actually deliver.

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Site worker in a hard hat and hi-vis flying a drone over a Melbourne construction site
Meta Ads·Measurement·10 min read

Meta Ads in 2026: What Businesses Should Actually Measure

Reach, clicks and cost per lead don't prove a campaign worked. Here is how to measure Meta Ads from the first impression through to revenue.

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Steel beam craned into position over a timber-framed build during construction site progress filming in Melbourne
Construction·Melbourne·6 min read

Why Every Builder Should Be Filming Site Progress

Progress footage is the only marketing asset you physically cannot recreate later. Here's how builders use it across tenders, clients and social.

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Tradespeople installing facade cladding on scaffolding during a Melbourne construction video shoot
Video Strategy·Construction·7 min read

5 Types of Video Content Every Construction Company Needs

One video can't do five jobs. Here are the five types worth having, what each is actually used for, and how they feed each other.

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Couple in the kitchen of their finished luxury home during a cinematic property video shoot in Melbourne
Property·Real Estate·8 min read

Why Cinematic Property Videos Win Buyers, Agents and Builders

Property video sells the home. But the family who buys it shares that film for years — and that's where the real referrals come from.

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